Demystifying Google Analytics

Creating Free + Easy + Custom Website Analytics Reports!

Tuesday, May 18th, 10:00am – 12:30pm ET
via Zoom

Sign up now for only $150!

Take the COmplexity out of Google Analytics

Do you feel overwhelmed when you log into Google Analytics account?  Not sure what you’re looking at – or WHY?!

There are FREE and easy tools (still from Google) that can be a cleaner, clearer way to review your website traffic data. And with that clear information, you can actually make decisions about your website and how to adjust it for what your audience wants and needs.

Leave this workshop with your website analysis report completed and being sent to you on a regular basis.  Time to get it DONE. And understand it. 😉


Workshop Overview


Connect your Google Analytics, Search Console, and other website data in one single report.  And if you don’t have any of these things set up yet (or know what they are and where to find them)… we’ll get you there!


Determine what’s actually important for you to know from your website based on your own business goals.  Track the custom, filtered, and details reports that are essential to your growth and business decisions.


Customize the report, make it easy to understand, and schedule it to be emailed to you, and anyone else on your team, on a regular basis in both a PDF and live adjustable version.

What to Expect


Pre-event questionnaire will gather details regarding your website and google analytics status


The workshop will be a live screenshare walking through the steps


Participants will have the ability to ask questions at any time, and also share their own screen to assist in troubleshooting


All participants will have the option to be on camera for the duration of the event

This workshop will be a 2.5 hour hands-on tutorial for how to connect your Google Analytics data to a Google Data Studio report.  Chrissy Kelleher, the principal of Kindling Strategic, will be leading this workshop.

The beginning will ensure everyone’s starting from the same place – and a questionnaire will be sent out in advance of the workshop to gather details on your Google Analytics/ website code/ Search Console status.   The majority of the workshop will be dedicated to getting all attendees to add the data, reports, filters, and information that they want to know about their website traffic, behavior, and activity.  Attendees will have the opportunity to share their screen if needed so Chrissy can guide you through the steps and troubleshoot any questions.

A recording of the workshop will be available afterward to those who have registered; although it may be altered to redact any sensitive information shared by participants during potential screenshares. However – the plan is that you will leave the workshop with your report completed and won’t have a need for the recording!

Leading the Workshop

About Chrissy Kelleher

 Hello!  I’m Chrissy, and I’m so excited to do this workshop with you!

For the first ten years of my marketing career I worked both in-house at b2b service-based organizations and as an account manager at marketing firms. I worked within small teams and also as the solo marketing department, allowing me the opportunity to be extremely hands-on in all aspects of strategy and implementation – and often navigating how to create big impact with few resources.

This forced me to be creative and nimble.  And also gave me the confidence to work for myself as a small business marketing consultant for the past 5+ years. Over the years I have restructured marketing departments, lead corporate rebrandings, project managed website redesigns, seen the immersion of social media as a true marketing tool, taught myself graphic design, planned events and conferences, written marketing content, and designed metrics and reporting processes.

Let’s work together to build your foundational website analytics reports!

Demystifying Google Analytics

Join this intimate, productive workshop to guide you through setting up your own custom website analysis reports!  Has this been on your to-do list for way to long!?  Let’s get it DONE… together!!


Tuesday, May 18, 2021
10:00am – 12:30pm ET


Via Zoom, cameras on/ screenshare on

How Much:

$150 (USD)

All workshop purchases are final and nonrefundable.

Get in Touch

If you have any questions prior to registering, please reach out to

If you can’t attend this workshop on May 18th, and would like to be on an alert list for the next live Google Analytics Workshop, or to be notified when other live or on-demand workshops are available, please join our email list!

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Baltimore, Maryland

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