The Urban Unwind

Carolyn had been a successful massage therapist for eight years when she felt ready to expand beyond her current customer base.  With no online presence or website, she came to Kindling for a website design as well as a strategic process for accepting appointments, payment, and communications. When her website launched, she came to the realization that she had finally reached a previously unexpected milestone – one of not only creating a business identity that showed new prospects who she is and what she values, but also a whole new foundation that was now strong enough for her to grow her business upon!

Client Type


Project Type

Website Development & Branding


  • Brand Identity
  • Online Presence
  • Process Strategy


  • Logo Strengthening
  • Brand Messaging
  • Website Development

What they Say

As the owner and the operator of a business, I had very high expectations for the type of website I wanted to create. I needed a website that would encompass a scheduling and payment feature.  All while representing who I am as a therapist.   I was very pleased with the final outcome of the work done by Chrissy, Niki, and the rest of the Kindling Strategic team.  They worked very hard to not only create a website that represented who I am as a massage therapist but Chrissy offered suggestions and creative ideas time and time again throughout the process.  I was incredibly impressed with the quality of the work, the customer service, the attention to detail, and most importantly, the honest conversations about my ideas versus what makes a website successful and user-friendly.

Carolyn Pinnock
LMT and Owner, The Urban Unwind

Interested In Working With Us?